Designed by Kevin Price of Doe Anderson Ad Agency:
“The traditional rye whiskey category takes on a modern look and feel with the introduction of (rī)1,” said Mara Melamed, Brand Manager, (rī)1. “(rī)1 is a cutting-edge spirit for today’s top tastemakers and cocktail drinkers who are looking to expand their ultra-premium spirits repertoire. (rī)1 brings cocktails to life by celebrating smooth rye flavor notes, and its stylish packaging and simple name showcase a fresh take on a classic spirit.”
(rī)1 is packaged in a distinctive glass bottle with a single label that reinforces the brand’s straightforward feel and modern style. Priced at approximately $46-48 per 750ml bottle (varies by market,) (rī)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (rī)2 and (rī)3, are planned to create a complete product line. For more information, visit www.ri1whiskey.com.
