Dizzy by Yoplait

Yoplait has recently launched it's first soft drink for the French market, displayed in the fresh food section of the supermarket: a sparkling, refreshing milk-based drink.

Yoplait called on Dragon Rouge, the number one design consultancy in France to spearhead the design.

Dragon Rouge went about developing a brand concept, in perfect harmony with the packaging, conveyed by a visual universe that represents a radical departure from the typical codes of the ultra-fresh market, while creating an air of mystery, seduction and desire expressed in a contemporary, sophisticated visual language. It adopted a powerful, premium and innovative colour code with the use of purple rich brand identity with a polysensory, psychedelic décor.