Vera Wang Jewelry Packaging
Monahan & Rhee has designed a packaging program for the Ready-to-Wear Jewelry collection of Vera Wang. Scheduled to launch this fall in Vera Wang’s new SoHo storefront on Mercer Street, the jewelry is created from a variety of unconventional elements, including antiques crystals, metals, metallized fabrics, leathers, linen, and satin:
The packaging derives its inspiration from the fashion designer’s history of using ribbons and bows in unusual forms in her legendary wedding gowns. For the packaging system, Monahan & Rhee developed a new production technique to integrate the ribbon and bow directly into the boxes, enabling them to function simultaneously as brand identifier, adornment, and carrying handles.
“The duality of the ribbon handles as aesthetic element and functional handle was definitely motivated by Vera’s own design sensibilities, as was the subtle nature of the monochromatic color scheme and blind embossing” said Howard Rhee, a Design Principal of the firm. “The client is thrilled about the iconic nature of the design, and how specific and appropriate it is to their brand.”
Following its introduction at the Vera Wang store this fall, the jewelry and its packaging will begin to appear at Saks Fifth Avenue, Nordstrom, and Neiman Marcus.