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(r?) 1 whiskey

by First name Last name on 10/30/2008 | 1 Minute Read

Designed by Kevin Price of Doe Anderson Ad Agency:

“The traditional rye whiskey category takes on a modern look and feel with the introduction of (r?)1,” said Mara Melamed, Brand Manager, (r?)1. “(r?)1 isa cutting-edge spirit for today’s top tastemakers and cocktail drinkerswho are looking to expand their ultra-premium spirits repertoire. (r?)1 bringscocktails to life by celebrating smooth rye flavor notes, and itsstylish packaging and simple name showcase a fresh take on a classicspirit.”

(r?)1 is packaged in a distinctive glass bottle with asingle label that reinforces the brand’s straightforward feel andmodern style. Priced at approximately $46-48 per 750ml bottle (variesby market,) (r?)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (r?)2 and (r?)3, are planned to create a complete product line. For more information, visit www.ri1whiskey.com.

Editorial photograph