(rī) 1 whiskey

Designed by Kevin Price of Doe Anderson Ad Agency:

“The traditional rye whiskey category takes on a modern look and feel with the introduction of (rī)1,” said Mara Melamed, Brand Manager, (rī)1. “(rī)1 is
a cutting-edge spirit for today’s top tastemakers and cocktail drinkers
who are looking to expand their ultra-premium spirits repertoire. (rī)1 brings
cocktails to life by celebrating smooth rye flavor notes, and its
stylish packaging and simple name showcase a fresh take on a classic
spirit.”

(rī)1 is packaged in a distinctive glass bottle with a
single label that reinforces the brand’s straightforward feel and
modern style. Priced at approximately $46-48 per 750ml bottle (varies
by market,) (rī)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (rī)2 and (rī)3, are planned to create a complete product line. For more information, visit www.ri1whiskey.com.

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JP