Before & After: Powerade Zero


Redesigned by Alex Center, Sr. Designer at Glaceau:

"In the spirits of redesigns, I want to submit a packaging redesign that I recently did for the Coca Cola brand Powerade. They came to our team to give Powerade Option a new look, a new attitude and a new name. Riding the success of Coke Zero and Coke's Zero products we decided to name the product Powerade Zero, remove all the clutter from the previous packaging and give the brand a sleek, moden and clean identity. After seeing the most recent changes to the Pepsi portfolio, I had to send in my design and represent for Coke and for the Glaceau in-house creative team!"

Well said.