Halvors it is a series of high quality traditional fish products from the north of Norway, and was designed by Sandro Kvernmo while at Tank in Norway:
The photos are from a local museum, and they are really grainy and fit the traditional and honest approach. We used a custom Neutraface from House Ind. for the logo and headings and a mix of regular Farnham and Farnham Display Swash for the other stuff.
More pics after the jump!