70N Water

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Fresh new packaging from Norwegian design firm Tank:

About the project: The customer, living in the far
north of norway (70°north – actually not that far from the north pole),
wanted to share the quality of the pure arctic water with the
world. This product is targeted at international markets, the brief was
to create a fresh and clean impression for this (otherwise quite
generic) product, arguing that the arctic climate brings the best and
purest water.