Jean Paul Gaultier for EVIAN

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Every Christmas holiday, Evian taps a designer to deco/design packaging. 2008 brings us Jean Paul Gaultier.
The bottle has ice crystals that are hopefully etched on the glass and not a print of label.

From the site:

Where youth, heart and spirit find their source…

By playing on both the infinitely small and the infinitely large, Jean Paul Gaultier invites us to capture the ineffable in this exceptional water, pure and precious, like the simplest expression of timeless modernity.

Jean Paul Gaultier uses two unique creations – a ‘Prêt-à-porter’ and an ‘Haute Couture’ version – to crystallise the very essence of Evian water with his wonted talent.

“Prêt-à-porter” Creation
Simply pure…

With giant crystals revealing a shimmering gown, oversized letters generously enveloping the bottle and a play on transparency and optical illusions...  this special edition Evian bottle offers an extravagant celebration of the simplicity of pure beauty.

Magnified by a unique colour so very much his own, the majestic blue that offers a subtle reminder of a famous marinière, the Evian Prêt-à-porter version by Jean Paul Gaultier is already widely coveted and will soon be gracing every table.

To be appreciated alone or as a pair, these playful and lively objects emphasise the clearness of the meeting between the designer and his source of inspiration, Evian natural mineral water.

Category: BeverageJP