Lanjaron Water

Innovative new packaging from two argentine design firms, Tridimage and Grupo Berro:

The new Lanjaron Mineral Water package design is the result of a strategic collaboration between two Argentine package design firms: Tridimage (structural design) and Grupo Berro (graphic design) to develop an exclusive mineral water bottle for the Spanish market. The premium 40cl PET bottle is targeted to the premium restaurant & hotel segment mostly populated by traditional glass bottles and graphics.

The sleek, clear, grooveless shape of the bottle magnifies the Mulhacén mountain (Sierra Nevada, Spain) arising from its base, conveying the sense of purity and natural origin of the brand in a single powerful message.

As this new design was aimed at competing in the premium arena, a high level of sophistication was an absolute must. Hence, the minimal label area maximizes the transparence of the bottle and the graphic design crowns this “waterdrop” with a clean, stylish, white and silver palette.

This development implied stretching the possibilities of current PET blow-molding technology."

Comments

[Barkley]

I think this is a great concept with really bad execution. The bottom impression should be chiseled with harder lines to clearly communicate a mountain.

As it is it looks like a dog pile. Albeit a refreshingly crystal clear dog pile, but it still looks like a dog pile.

....dog pile.

[James Taylor]

This has been done, and much better. David Jenkins' Vodka bottles at Norwich School of Art's 2008 show.

[Emme Stone]

I think the bottle concept is very clever however the label design lets it down a little...

[Chocopunk]

I agree with James Taylor, a dog pile is what came first to my mind... Idea was good though.

[CindyD]

I love this bottle! Congratulations

[Stephen Coles]

The other comments are right on. Excellent idea, but the label and logo are so banal that it fails as a whole.

[Espen]

This was done with the Imsdal bottle in 2004, somewhat better.

[Ricardo]

I have lived in Lanjaron for the past 6 years. Excuse me for being a bit cynical, but do we get less in a bottle because "Mulhacen" sticks out of the bottom?

I have been up Mulhacen over 50 times, so I guess I know the ground quite well. The impression on the bottom looks nothing at all like the mountain from any angle. The mountain on the label is the peak of "Veleta", a much more recognisable peak. That, surely, would have been a better base to the bottle.

Nevertheless, the water is fantasic, the town, scenery and people are great! In addition the tapas are still free with an alcoholic drink. Come out here and sample the water FREE, direct from the source!

[Kristan Hoffman]

LOVE the concept. Don't love the logo/label. Especially if it's supposed to be for a high-end crowd, I would expect something more... suave. At least delete the random arcs! (That actually would be quite minimal and "high-end".) Also, is the bottle comfortable to hold?

But it works for a first stab, I'd bet. I hope it does well enough that they decide to enhance the design aspects we've all mentioned.

[karl]

Ooooh beautiful irony. Selling water in Bottle is one of the big wrong doing of consumerist society. One which participates to Global Warming. And seeing a mountain under the water at the bottom of a bottle of water is exactly an unintended demonstration of it.

[Serena]

Hei.I have seen that before in Norway, on Imsdal bottled water. It has/had too a mountain on the bottom of the bottle... so its not so innovative after all....

[Alexey Feldgendler]

Espen: got any images of that Imsdal design?

[Dan]

fyi.. finlandia vodka has had a form in the 'punt' for years, originally designed by Tapio Wirkkala based on his decorative glassware design for iittala called 'Ultima Thule'

[gui]

that's true the label lets it down. The label is actually redundant: logo and the mountain. Without the label it's clear enough.

[delilah tyler]

how strange, i saw a presentation over a year ago from someone who worked on the (i think it was) isklar water bottle design, and they had an ice mountain in the base originally and removed it. i guess these guys found it out by the trash cans and took it home for themselves!

[JP Holecka]

Although I like the design. The mountain concept is hardly new Whistler Water has had the little mountain in the bottom of their bottle for well over 10 years. In fact their slogan is "A mountain in every bottle" http://www.whistlerwater.com/