Featured image for Eye Candy

Eye Candy

by Yael Miller on 10/01/2008 | 2 Minute Read

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Eye Candy is a company that makes an unusual experimental product using cutting edge Sensory SubstitutionTechnology to transmit vivid emotive images into your mind's eye. Lollipop-like sensor embedded objects (that look like lollipops) are put in the mouth to elicit specific responses or moods in a person. It's a sort of therapy.

What's I found really notable about the product is the packaging. Clever use of of a transparent printed overlay/sleeve allows new meaning to be conveyed as the sleeve is moved across the package.

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Packaging was designed jointly by Joe Malia and The Play Coalition. The graphics, branding and packaging concept was developed by Joe Malia, while Dane Whitehurst and Neil Usher designed the construction of the box itself.

In Joe's words: "The look and feel that I targeted sat somewherebetween a 1950s Candy Shop and modern electronic printed circuitboards. The moire effect came about through research into opticalillusions and enabled us to create the hide/reveal effect on thebranding that can be seen in the final product."

Additional images and a videos showing the box action follow.

Video in action

The project page on The Play Coalition's website has a good time-lapse video.

Editorial photograph

Editorial photograph

Additional credits that were left out of the original article go to Beta Tank as the creator of this project.