Reinvent

Logopeg_3

At the end of September 2007, Design Boom web site launched a new competition collaborating with Procter & Gamble.
The aim was to reinvent the package design of Maestro Limpio®, Buena Vibra®, Salvo®,
creating the difference in the eyes of the consumer through a easier/fun usage, avoiding product waste, promoting reusability.
2821 designers from 92 different countries have participated, here some of the ideas, not the winner, but two honour-mentioned great concepts coming from Croatia and Italy.

The whole list of winners and honour-mentioned is here.


Gorana_1_3

Gorana_2_2

name of design : mr clean
design by : gorana marsic + lana vitas from Croatia

Ceshi1_4

Ceshi2_2

name of design : dumb-bell
design by : tommaso ceschi + francesca del vigo from Italy