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Reinvent

by Carla Traini on 01/08/2008 | 1 Minute Read

Editorial photograph

At the end of September 2007, Design Boom web site launched a new competition collaborating with Procter & Gamble. The aim was to reinvent the package design of Maestro Limpio®, Buena Vibra®, Salvo®,creating the difference in the eyes of the consumer through a easier/fun usage, avoiding product waste, promoting reusability.2821 designers from 92 different countries have participated, here some of the ideas, not the winner, but two honour-mentioned great concepts coming from Croatia and Italy.

The whole list of winners and honour-mentioned is here.

Editorial photograph

Editorial photograph

name of design : mr cleandesign by : gorana marsic + lana vitas from Croatia

Editorial photograph

Editorial photograph

name of design : dumb-belldesign by : tommaso ceschi + francesca del vigo from Italy