At the end of September 2007, Design Boom web site launched a new competition collaborating with Procter & Gamble.
The aim was to reinvent the package design of Maestro Limpio®, Buena Vibra®, Salvo®,
creating the difference in the eyes of the consumer through a easier/fun usage, avoiding product waste, promoting reusability.
2821 designers from 92 different countries have participated, here some of the ideas, not the winner, but two honour-mentioned great concepts coming from Croatia and Italy.
The whole list of winners and honour-mentioned is here.
name of design : mr clean
design by : gorana marsic + lana vitas from Croatia