Détourner les emballages


This is the title of the last book thought by Martine Camillieri, a trained french artist who is becoming a special case in the world of contemporary art.

Her website shows great examples of how packagings can change their functions and use, simply looking at them with a different point of view, combining shapes or just colours to obtain new useful objects.

She says: "I was creative director for large companies, but after twenty years, in 2000 I decided to give myself a second, more liberal and generous chance".

The fact that she decided to dedicate to packaging as a second, new and forerunner chance, gives us all a new hope for the future of our work, maybe in the form of a bottle-truck...