Durex Pleasures

Winner, Best In Show at the 2007 Future Talent Awards, a range of condom packaging targeted at a female audience. Designed by Philip Skinner.

Comments

[bronwen]

great little idea there, nice one.:)

[Randy Ludacer]

I love the implications of the "thought balloon" on a product package "Here's what you've been dreaming of" (or at least thinking about). Interesting how subtle the thoughts are. A bed in the furniture store... a secluded patch of grass...

[Megan]

The personal fantasy side of this is fantastic. It's cute and creative, but the best part is that it gets your mind going...which makes this advertisement really successful. Gonna go out and by the product now, aren't ya?