Fred Natural Spring Water


New York, NY - based Fred Brands
producers of Fred bottled water recently announced a new packaging configuration
designed to make their water easier to sell in new retail
environments and markets.

Fred is an interesting brand as they have focused heavily on their image with younger consumers offering a trendzine called FredSpot and Myspace page to promote the bottled water line.   

The new packaging is a paperboard "six-pack" style package designed
to hold six bottles of Fred water.  The packaging is made from recycled
paperboard and is printed using Soy-based inks. 

The company says the packaging will offer consumers a new option in
buying Fred water, one they believe is important to offer as they are
expanding into new markets across the country.

Sustainable is Good