Redesign

Jjbaby

I had planned to write a completely different post today, until I received and email from a friend at LMS Design. When the Johnson & Johnson Global Strategic Design Group undertook the redesign of their iconic baby products line, they asked LMS Design to be an integral partner in the process.

The line was definitely overdue for a face lift, especially considering the strong growth in the category over the last few years. The new bottle and graphics really create a contemporary look, while still paying homage to the iconic teardrop label. It's like a breath of fresh air. Nice work to all.