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Thursday
Jan102008

Method's Pouch Refill

Method_dieline
The pouch itself is a stock pouch from Winpack International  and serves as a refill for the teardrop hand soap
bottle Karim Rashid designed.  Method's design team led by Creative
Director Stefanie Hermsdorf wanted the pouch to be translucent as
opposed to opaque. "We wanted translucent because it showed off the
colored liquid inside in the same way that our existing bottles do,"
said Method's Katie Molinari. 

Method is currently working on expanding their refill pouches.  In
March Method will offer pouch refills for its foaming hand wash and
also add a refill pouch for its popular "go naked" hand wash to its
existing liquid soap refills. 

The company is also working on a redesign of the graphic design for
the pouch.  Addressing concerns over readability of some of the white
text on its current pouch refills, Method's new pouches will be white
with "images of the colored bottle scattered across the front in a
free-form mosaic," Molinari said. 

According to Method the refill pouch uses 83% less plastic than a
similar PET bottle and in turn needs less energy to produce. "Consumers
are responding well to the refill and we encourage our customers to
purchase refills when available as they use considerably less plastic
than thick PET containers," said Molinari.

Sustainable is Good

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Reader Comments (2)

I love that. I'm a big fan of Method products, and it's nice to know that I can now save and reuse their gorgeous containers.
January 10, 2008 | Unregistered CommenterBeth Nori
Another great idea/design from those smart method people! I really love what they're doing... and especially love my Karim Rashid-designed bottle. :-)

Congratz on this great site. I just discovered it via your Facebook group. You've got some really good articles on here.
January 27, 2008 | Unregistered CommenterMariela

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