Method's Pouch Refill
The pouch itself is a stock pouch from Winpack International and serves as a refill for the teardrop hand soap
bottle Karim Rashid designed. Method's design team led by Creative
Director Stefanie Hermsdorf wanted the pouch to be translucent as
opposed to opaque. "We wanted translucent because it showed off the
colored liquid inside in the same way that our existing bottles do,"
said Method's Katie Molinari.
Method is currently working on expanding their refill pouches. In
March Method will offer pouch refills for its foaming hand wash and
also add a refill pouch for its popular "go naked" hand wash to its
existing liquid soap refills.
The company is also working on a redesign of the graphic design for
the pouch. Addressing concerns over readability of some of the white
text on its current pouch refills, Method's new pouches will be white
with "images of the colored bottle scattered across the front in a
free-form mosaic," Molinari said.
According to Method the refill pouch uses 83% less plastic than a
similar PET bottle and in turn needs less energy to produce. "Consumers
are responding well to the refill and we encourage our customers to
purchase refills when available as they use considerably less plastic
than thick PET containers," said Molinari.