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PURUS is 100% organic vodka made from Italian wheat and water from the Alps. Designed by Jean Scholtes, Creative Director of white_space, the bottle was shaped to look liquid-like and symbolize the crystal clear purity of the Alpian water. Everything about the bottle and label is eco-friendly & recyclable - soy-based inks, sustainable cork, and even a green adhesive. The design meshes old world craftsmanship and modern sensibilities.
Darlingisbeautiful®, a new Branding Consultancy, set up in Paris in early 2008, recently redesigned Materne-Confilux's kid's line, "Fruit Pocket!":
Beyond an elementary revitalization, Darling has advised Materne-Confilux to move towards a brand new positioning: from a neutral tone of voice and global audience, to a clearly assumed target: Kids. Darling worked on the strategic positioning, the general look & feel and gives life to “the band” of eyes catching fruity mascots, which are now know as "The Fruit Pockets". The Brand ID and Packaging structure already existed.
The fruit characters act as new friends for kids, helping them keeping their “5 a day” habits with these "healthy snacks". Darling adds freshness thanks to little drops, and foliage at the top of the pack to evoke a sense of "nature-ness" feeling, as the "compote" (fresh fruits purée) is made of 100% fruit and no sugar added. Indeed, the goal of the "100% fruit” pictogram is to reassure parents in a "yes-you-can-give-it-to-your-kids" kind of way.
Major UK retailer Sainbury's is releasing its SO organic wild rocket salad in new biodegradable packaging. The packaging is made using Amcor NaturePlus compostable film.
The new packaging is well designed with simple and crisp graphic design highlighting the freshness of the product. Very well done.
“Food packaging is very important to our customers and it influences their buying decisions, Amcor's NaturePlus compostable film helps us to meet our customers needs and our sustainability goals without compromising on shelf life and seal performance requirements,” Sainbury's packaging manager said.
image via Adobe
Adobe has announced the newest incarnation of their suite of industry-standard design software. CS4 is scheduled to launch in early November, a tidy 18 months after CS3 hit the market.
The packaging designs for CS4 are a clear departure from previous versions, this time using an ultra-simple, colour-based system to differentiate product, suites, and versions. But is it too simple? More images after the jump!
making it's way into the book for D&AD this year is this bottle of sloe gin from Blackburns, London. The seal is the nicest bit.
Adez beverages was designed by the ever-creative Pearlfisher. In their words: "For many brands, the increasing importance and influence of the body will mean a greater focus on health. That’s why our friends at Unilever in Europe have decided to launch Adez – a blend of fruit juice and soya that helps keep your body strong. Pearlfisher’s pack design is inspired by the spirit and vibrancy of Latin America, where the drink is an enormous success, and suggests an approach to health that is based on enjoyment rather than sacrifice. Presented in lively bright colours with fruity illustrations, our packs are just as mouthwatering as the drink. "
I noticed that the graphics are 100% handmade - not a drop of computer-set type or imagery anywhere. Nice. (Well, actually the body copy is probably a handwritten style font. It still has that organic look while staying very fresh.)
For the past 6 months Paul Cartwright Branding has been working with a company called Lóngé (pronounced 'loangay') which is the concept of Bamidele Akomolafe, a woman with Nigerian roots, who has founded the company to promote a range of foods, fashion and art.
The first in line is a small range of Nigerian snack foods, (plaintain crisps and 'chin chin' - a fried pastry)
The design of the packaging has deliberately underplayed the Nigerian origins of the range, in a bid to appeal to a wide audience and offer itself as an alternative to usual snack foods. The reverse of each pack does feature a 'Did you know?' paragraph about relevent people and places in Africa and two of the products feature artists' artwork which will be available to purchase online.
A new product just launched by La Prairie - Platinum infused face cream.
"The most precious metal on earth now empowers your most precious asset: your skin."
I have the jar and it is very lux - looks to be made of Surlyn.
Retail $1,000.00
Continue reading "La Prairie Cellular Cream Platinum Rare " »
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