TheDieline.com

Say Hello To The New Dieline

Established in 2007, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a community to review, critique, and stay informed of the latest trends and designs in the field.

The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. It is an active sponsor of the Pentawards, the first and only professional design competition devoted exclusively to the art of brand packaging, further promoting the field.

The Dieline, and everything we do, is for the benefit of our readers. Without their continued support and commitment, these ventures would be impossible.

We have been hard at work behind the scenes, and hope the new design allows you to find what you're looking for quickly. We have re-categorized posts into three distinct sections to make it easier to navigate the site:

Features: such as Studio Spotlight, Before & After, Articles
Industry: such as Beverage, Food, Home & Garden
Substrate: such as Plastic Bottle, Glass Bottle, Aluminum,

Please let us know you feedback on the new look and layout, and thank you for your continued support.

Andrew Gibbs
Founder & Editor In Chief

Toning down the noise

(image © Post)

I always find grocery shopping an enlightening experience. As a packaging designer, I can't help but wander the aisles looking for new and interesting products, trends, techniques, etc. Lately, I've been noticing that several brands have been "toning-it-down" in aisle. There's less "shouting" and more emphasis on clean, attractive design focusing on 1 main message. Some aisles, which tend to cause sensory overload, are slowly becoming a bit more refined. In the cereal aisle, for example, I recently noticed the new Grape Nuts packaging, with a smaller logo and macro photography, surrounded by lots of white space.

(image © Tide)

In the laundry aisle (another bastion of color and over-sized logos) Tide has introduced several line extensions with simplified graphics and (gasp!) smaller logos.

Perhaps these companies have realized that when there's too much clutter, no message gets across. Or maybe it's the influence of more premium brands which tend to have a cleaner look. I don't know the answer, but I like it!

After a little online research, I found 2 articles on Shelf Impact that indicate we may be witnessing the beginning of a new trend.

(Articles after the jump)

Wines of substance

New range of wines by Wines of Substance from Washington, certainly have standout! with a modern website that has an unusual approach to wines.

Fanta Redesign

Today a case of redesign: Fanta!
The new design was made by Office San Francisco, working not only on the pack but also on the brand itself, taking into consideration its perception on a global market. You can read more on the Office's site, but also on Underconsideration.

I found the new design conservative for the brand, but innovative. The right mix to face the market: innovate without losing origins.

More picts after the jump!

Greenshoot Soup

From the release:

According to Urban Foods, Greenshoot Soups is the first really convenient individual fresh soup range to be launched for the French market, and the company wanted the packaging to combine practicality and ease of use for consumers with a stylish new look to create maximum shelf impact.

Designed to meet the demands of busy lifestyles, the new pack from RPC offers optimum consumer convenience, being lightweight, easy to open and microwaveable.

The container is co-extruded and thermoformed in PP/EVOH/PP by RPC Bebo Nederland. The multi-layer construction offers significant barrier protection to ensure, in combination with processing, that the soup has a shelf life comparable to traditional packaging. The cup’s rounded design delivers sufficient durability to withstand high filling temperatures and is compatible with standard in-car cup holders so that soups can be enjoyed safely and conveniently on the move.

Injection moulded in PP by RPC Halstead, the recloseable and stylish lid features a convenient drinking spout, a sip hole cover, and a complimentary design with the cup to enable easy stacking. The cup design has a large sleeving area and attractive shape for on-shelf packaging appeal and both cup and lid are available in a wide range of color and decoration options to create further branding opportunities.

Laurent-Perrier Grand Siècle Limited Edition

Laurent-Perrier introduces a limited edition Coffret for its multi-vintage prestige cuvee, Grand Siècle champagne. The set includes a magnum of Grand Siècle and six hand blown Baccarat crystal champagne flutes. The design of the flutes was commisioned in 1965 to mirror the upturned shape of the Grand Siècle bottle. The Coffret retails for $3,100 and will be available for the holidays.

Via I Heart Luxe and Luxist

Honey honey

From The Partners, this won numerous awards last year, it's a lovely idea, where you re-use the clay plant pot to encourage more honey making in the future!

Veg with edge

As I careered home last night after a few too many cheeky glasses of wine, and slid my way through tesco's looking for some nourishment to stave off the hangover, I came across this little box of goodness, and couldn't resist. I have no idea who designed it, it has the charm of a student project, very un-designed. Anybody know? Please excuse the scanning, I cant find any pictures of it online, but they do have a website, and some amusing copy.