Today a case of redesign: Fanta!
The new design was made by Office San Francisco, working not only on the pack but also on the brand itself, taking into consideration its perception on a global market. You can read more on the Office's site, but also on Underconsideration.
I found the new design conservative for the brand, but innovative. The right mix to face the market: innovate without losing origins.
More picts after the jump!
Logo, before and after.
The old bottles..
And the new ones.
Fanta world can.
