Porsche Design Fragrance

Porsche Design is debuting its first line of fragrance products this coming Fall. The minimal design approach is freshened with the liberal use of crisp aquamarine blue and matte finishes. Simple rectangular and cylindrical forms work together for a minimal and decidedly masculine feel. (Click image to enlarge.)

Continue reading for a nice closeup of the eau d toilette spray bottle and and and excerpt from their press release.

The beauty of this line is clearly in the details, as subtle as they are. Note the brushed black metal framing on the bottle, the square hole of the atomizer opening and the precise horizontal cutaway below it. These details cause you to focus on the tactile matte, translucent aquamarine blue body. All of the details work together to create a powerful and alluring product experience.

"Porsche Design launches its first men's fragrance range consisting of eight products. The range will go on sale from fall 2008 in Porsche Design Stores and via Clarins Group distribution channels. The new men's fragrance range allows Porsche Design to expand its range of classic gentlemen’s accessories which already includes items such as watches, sunglasses, luggage, sports and fashion collections, as well as electronic goods. The core product is an eau de toilette which will be available in three different versions. An aftershave lotion, aftershave balm, a hair and body shampoo and two deodorants in stick and spray form complete the range."