Remarkable Pencils

A packaging project by Frost Design, really a remarkable one! I find interesting the use of grey board, it sems to me like an invitation to try pencils, a way to say: this is the first support for your imagination. 

Also the way the pack works suggest me a DIY world, near to the nature of a pencil. The absence of glue underlines the concept of simplicity, immediacy, just take one and write!