Burn Energy Drink
Burn Energy Drink from Coca Cola has been around for a while, but is not generally available in the U.S. This is the version that’s sold in Turkey. I was surprised by the playful type treatment for the ingredients on the back. (Here in The States, the U.S. Food and Drug Administration does not permit this sort of incendiary type treatment for ingredients!)
Just learned that the design is by Ergo ID. (Thanks Rob!)
(See two other novel burn packs after the jump...)
According to the Coca Cola web site, the energy drink is pineapple favored, although the person who drank my can of Turkish “burn” says it tasted like Red Bull.
Distributed only in: Belarus, Belgium, Bosnia & Herzegovina, Brazil, Croatia, Czech Republic, Denmark, Estonia, France, Germany, Great Britain, Greece, Iceland, Italy, Latvia, Lithuania, Luxembourg, Moldova, Morocco, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Tunisia, Turkey and Ukraine. (For some reason the product is named “buzz” in Japan.)
The aluminum bottle on the left was made by Boxal and won the 2007 Starpack award for Best Creative Pack Using Metal. (The flame graphics glow in the dark.)
The new resealable can (below) is made by Ball Packaging for Coca Cola France and came out this past March 2008.
I think that this is sold in all Europe. Almost the first can and the bottle one.
And it's better than Redbull :P
Posted by:akirsa | May 19, 2008 at 12:01 PM
The design was done by ergo in the uk.
Posted by:rob | May 20, 2008 at 05:50 AM
Check out Burn Alter Ego Application on Facebook.
Posted by:Brian Bell | May 20, 2008 at 06:30 AM
yep akirsa, it is sold in Hungary as well. it tastes equally bad as Red Bull.
Posted by:David Udvardy | May 22, 2008 at 09:32 AM
It tastes nothing like Red Bull, and why cant I find it anywhere in England?
Posted by:Simone | May 25, 2008 at 04:27 PM