Starbucks - back to basics

 
(Photo: Powerbooktrance via Flickr)

After 37 years, Starbucks has gone back to its roots with their new "Pike Place Roast" and redesign of the iconic cup. The retro logo showcases a modified version of the original "siren" logo designed by Terry Heckler. (You'll notice that this one is a bit more PC).

Although, is it still a redesign if it's an old design? The design is part of a back to basics campaign focusing on the history of the brand, and establishing their place as coffee experts - but is only a temporary move. So if you're a fan of the green logo, have no fear, it will return.

So what do we think? I personally like the return to their roots. I like the brown color-scheme and the historical reference. If nothing else, it really makes you look twice, as we're so conditioned to seeing the Starbucks green. It's no secret that Starbucks sales have been down lately... they've rapidly opened stores, created drive-thru windows, and have started offering all kinds of food and beverage options, that have diluted their original brand. They also have a lot of competition from the likes of Dunkin' Donuts and McDonalds, which all now offer coffee and espresso drinks. Perhaps this marks the beginning of a return to what Starbucks does best - good coffee.

Click here for a brief history on the Starbucks logo.