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April 24, 2008
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Man, I love that packaging on the steak. I love steak but hate the plastic wrap packaging it tends to come in - leaking out all over you. What a nice clean, fresh look!
Richard
Posted by: Richard Shaffer | April 25, 2008 at 02:06 AM
The design was done by Külling Identity AG.
http://www.smek.ch/#/home/referenzen/kunden
Posted by: Claude Knaus | April 25, 2008 at 02:44 AM
That beef package makes an impact. Brilliant use of diecut... (although it could be fairly said that consumers might prefer to inspect a cut of meat in its entirety).
Posted by: Randy Ludacer | April 25, 2008 at 04:52 AM
Really nice packaging, though in the US, you know everything not seen through the cow cut-out would be 100% fat a-la bacon packaging!
Posted by: Private Label Coffee & Tea | April 25, 2008 at 09:10 AM