Lovejoy Vodka

Integrity Spirits is a Portland, OR distillery that makes small batch, hand-crafted spirits. "Integrity Spirits announced its presence to the world with two inaugural products, Lovejoy Vodka and Lovejoy Hazelnut. Lovejoy is a vodka that stands out from the crowded liquor shelves because of its design concept. Lovejoy Vodka comes with a variety of labels, allowing customers to choose the design that fits their mood, décor, or gift situation." Design by ID Branding. Detailed pics of each beautiful bottle after the jump!

Comments

[Randy Ludacer]

Nice how these very different patterns give their product line a diverse look without derailing the brand consistency. (Also have to comment on how well “Integrity Spirits” would fit into my composite of “virtuous products” in the post below...

[Yael Miller]

Excellent, refreshing design! Are they all the same kind of vodka aside from the Hazelnut? Interesting concept (different label same contents.)

I have to say that the Russian propaganda-style lettering in the logo are are really nice juxtaposition to the pretty colorful patterns. A really good piece of work here - very inspiring!

[trish]

While I love this execution simply because I love this style in general, I think this also appeals towards a forgotten audience for vodkas - the woman consumer (vodka is the main part of a Cosmo, after all). Most vodkas are branded to appeal to a male audience and while several of these labels still do, the black and white or pink and white labels are something I would definitely buy, either to showcase in my own home or to bring to a friend's house as a hostess gift instead of the usual stuffy bottle of wine. If I see these anywhere, I'll probably buy a bunch for gifts!