Looking around for tea, I came across The republic of tea. Their packs are interesting, and sometimes ironic. They are not named as usual teas are with a simple "Green tea" or "White tea". Each tea has a mission, and that mission is the focus of the design. What I find innovative is the range of choice given to the consumer: in the world of teas (difficult to understand if you want to go further than "Earl Grey"), the choice of tea is not based on flavor, but based on the effect you want to achive!
Last thing: I don't know the name of the agency that designed them...does anyone know?
