Steinlager: Before and After

Steinlager is a New Zealand beer brand with quite a history, however it hadn't been refreshed for a long time. It had lost status and was mimicking imported European beers rather than being proud of its origins and establishing its own style. Enter Curious Design, a boutique design agency based in New Zealand who recently designed a new line called "Pure". As a result, there was a huge bump in sales when it was launched. Take a look at the original design and new line:

Before:

New:

steinlager