Ange ou demon?
The theme of climate change and sustainability of packaging products is more and more took into account by brands, even by the luxury brands working in the business of cosmetics and perfumes.
Givenchy, as a pioneer, created a new concept for one of his best known essence: Ange ou demon is rechargeable!
I’m intrigued that the thing on the right is tetrahedron-shaped, but I do not fully understand this product. Why does a perfume needs a rechargeable battery? Please explain...
Posted by:Randy Ludacer | March 28, 2008 at 04:59 AM
Is the packaging on the right a tetra-pack material? Is it for refills? Interesting idea.
Posted by:Michael Kiser | March 28, 2008 at 09:18 AM
The tetrahedron-shaped pack on the right is made of a plastic film coated with a metallic one, the thickness is yielding, in order to make easier the action of refil.
The advantage of this new concept applied to the world of luxurious cosmetics, avoid the vaste of glass when I have finished my essence and I just want to buy again the same product. Is just an example but, In my opinion, is a simple operation which can make people speak about the problem of sustainability.
Posted by:Carla Traini | March 30, 2008 at 07:28 AM