Amazon Kindle

(image via NOTCOT)

The new Amazon Kindle wireless reader has received very mixed product design reviews. The box however, has received rave reviews. From the book-like opening, to the playful use of typography and the logo made out of letters, it has really hit the mark. As seen in the picture below, "kindle" means: to inspire, stir up. I love that they have visually demonstrated that on the package.

Edit: ToyNY - a NY ad agency created the packaging. Thanks, David. Nice work!

(above images via GearLive)