Amazon Kindle

(image via NOTCOT)

The new Amazon Kindle wireless reader has received very mixed product design reviews. The box however, has received rave reviews. From the book-like opening, to the playful use of typography and the logo made out of letters, it has really hit the mark. As seen in the picture below, "kindle" means: to inspire, stir up. I love that they have visually demonstrated that on the package.

I've tried desperately to find out who created the packaging, but all of my searching has reached a dead-end. If anyone can enlighten us, it would be much appreciated!

(above images via GearLive)

Comments

[Greg Benedict]

I received mine just last week. The box itself is fantastic, but I was stumped as to the use of molded compress paper forms to hold the kindle and charger/usb cables. They were so close to a top 10 experience, but fell short. This minor difference is what separates Apple from others on the unboxing experience.

[Niklas]

If the thing itsel was as beutiful I wouldn't hesitate to get one.