TheDieline.com: Package Design

Clorox Anywhere

The industrial design behind Clorox's new Clorox Anywhere hard surface cleaner is unique.  Buenos Aires-based Tridimage did the ID working from Clorox's desire for a bottle design that conveyed comfort of use and aesthetics. 

Clorox's Vicki Friedman said the company wanted an ergonomically designed bottle, created to be comfortable for the consumer to use. 

After Tridimage did their part Clorox Creative Services handled the graphic design in-house.  The packaging design went through several different mock ups before the final design was agreed upon.  The final design features the custom bottle in white with matching crisp white and blue graphics.

Thanks to Hernán at Tridimage for kindly sharing the design image!

Sustainable is Good

Go puds

Today I want to begin with lots of chocolate..and a new English studio named Big Fish.
One of their recent work is the restyling and extension of the gu puds chocolate line.
I find those packs interesting because of the use of dark colours combined with good photos able to add intense taste to the product itself. What’s more, black suggests strong tasting chocolate and enhance the overall qualità of the puds.
Look at the website to see the packs, or just to dream about chocolate…

Packaging Accolades

(This one will be the last post about this year’s “Gift Fair.”)

There were awards for “Best New Product” (Packaging Category) presented to three companies whose products were shown in the EX·TRACTS® section. Starting in traditional reverse sequence for awards announcements...

Finalist: Nature’s Essence (South San Francisco, CA) for its Bamboo Collection,  packaged in a reusable gift box.

(2 more packaging award recipients follow after the jump)

Paulette Macarons

Paulette is a Beverly Hills bakery that specializes in authentic French macarons.  Their delightful macarons are packaged in equally appealing packaging. The logo is clever, too.

(via OhJoy!)

Logan Wines

Packaging developed by War Design from Australia for Logan Wines, a small boutique family owned winery.

Sferra 1891

Admirable packaging for Sferra’s recently debuted 1891 line. Linens packaging, (I think) is a generally overlooked area of package design. Perhaps it’s because one is forced to be so restrained, that the best packaging is in this category is invariably self-effacing and seldom garners much attention. Since the packaging must work with any number of unforeseen patterns and colors that are in the products, one cannot resort to the usual attention-getting tactics.

According to Aaron Stewart, Sferra’s Creative Director,

This was a brand extension to our Sferra fine linens brand of Italian made product ... So we wanted a logo that bridges the two brands together.

(a close-up photo and quote from the designer follow after the jump)

Columbus Brewing Company

Bold new packaging for Columbus Brewing Company, designed by Jeremy Slagle of Element. More pics after the jump!

Y Water

I read an interesting article on this bottled water over on NOTCOT. (Click here for a link to the full article.)

It's a new product in the category of children's beverages. Unlike a lot of sugar-filled drinks, Y Water is water filled with vitamins and minerals. The ingredients are certified organic, the bottles are 100% recyclable, and even the web site is "green hosted" with 100% solar energy. The best part is that the bottles themselves can be used by kids for creative construction projects.

The bottles were designed by industrial designer Yves Behar, of Fuse Project.