TheDieline.com: Package Design

Studio Spotlight: MadeThought

MadeThought is a multi-disciplinary design consultancy adept in brand identity and development, art-direction, packaging, printed matter and interactive design. Take a look at more of their stellar work after the jump!

Big meaty balls...

Now when working with a client behemoth like Heinz, it's hard to get in any radical design changes (or any changes at all!) but this little number by Cowan has snuck in some humorous little touches with some rather non-P.C Meatballs packaging... ahem, sometimes the idea is all in the copy...

Studio Spotlight - Elmwood

Elmwood is a UK and Australian-based branding and design firm with some astonishingly effective branding/packaging design work in their portfolio. I think their website also very effectively communicates the advantages of working with them through intuitive navigation, big, beautiful images and most importantly - sales numbers to back up the effectiveness of their work in the real world (something potential clients want to hear most of all.)

Here are several examples of their work, which are bold, beautiful and sometimes humorous!

(several more images after the jump>)

Boots Vitamin Bottles

"Gusto Design Ltd have created new structural packaging for Boots’ own brand range of premium vitamins which has been rolled out into stores nationally. The brief was focused on an inclusive design approach to create an easy to open pack which would appeal to a broad range of consumers (including those with limited grip strength) and would create a point of difference for Boots’ own premium quality vitamins which are developed and produced in house. The final chosen concept is centred around a domed, textured cap which fits into the palm of the hand for extra grip and leverage on opening. A secondary colour coded labelling area was included on the cap to allow consumers to quickly identify the vitamin type they required in store amongst the vast array of products on offer. Silver was specified for the main packaging colour to emphasise the premium quality of the offering.

Graphic design was originally by Lippa Pearce."

dirt is good.

Designed by Kinetic, Singapore, these won an Epica award in 2007. They're refil bottles, so not strictly a brand, but a really refreshing way of looking at things. I can't quite seem to find out, but I think they did them internally, they don't exist on the market.

Loseley Icecreams

Now us Brits apparently have stiff upper-lips, but I like to think its just chilled numb from this delightfully tongue-in-cheek posh product from Loseley. For those who don't know it, Loseley is a stately home presently lived in by three generations of the More-Molyneux family. The mansion was built by a direct ancestor nearly five hundred years ago. Queen Elizabeth I stayed here three times, and James I and latterly Queen Mary both visited. The icecream supposedly comes from the estate, I have no idea if they are real portraits, but I like the rather british sense of humour! Designed by P&W, London.

Schroeder Milk

Food again, Schroeder milk!
A complete line of products coming from milk, designed by a studio I found recently, Capsule, a studio with a precise style: purity, organization and order.
It's my idea of pack, in a GDO world full of different typographies, images and shapes, a little bit of order is necessary...

Fred Natural Spring Water

New York, NY - based Fred Brands producers of Fred bottled water recently announced a new packaging configuration designed to make their water easier to sell in new retail environments and markets.

Fred is an interesting brand as they have focused heavily on their image with younger consumers offering a trendzine called FredSpot and Myspace page to promote the bottled water line.   

The new packaging is a paperboard "six-pack" style package designed to hold six bottles of Fred water.  The packaging is made from recycled paperboard and is printed using Soy-based inks. 

The company says the packaging will offer consumers a new option in buying Fred water, one they believe is important to offer as they are expanding into new markets across the country.

Sustainable is Good