Package Design Makeover Challenge 07

Package Design Magazine's fourth annual Makeover Challenge now enters the peer review and voting stage stage. Entries have been submitted from four design teams—Design Resource Center, Perennial, The Zunda Group, and Tridimage. For Tridimage, this is the first time that a Latin American design firm has been selected to participate in this worldwide competition.


"The Citrus Magic brand of household air fresheners and cleaners is the subject of this year's packaging overhaul project. Like many consumer goods companies, the core Citrus Magic line grew in different directions as the parent company added new products without a comprehensive brand design strategy. The Makeover Challenge gave them the chance to have four design firms take on the challenge of proposing four comprehensive design strategies to Citrus Magic." Continue reading below to see all four entries, and a link to learn more about each design and vote for your favorite!


Design Resource Center, Naperville, Illinois


Perennial, Inc., Toronto, Ontario


Tridimage, Buenos Aires, Argentina


Zunda Design Group, South Norwalk, Connecticut

Click here to go to the Package Design Magazine website to learn more about each entry, and cast your vote for your favorite!