I discovered these nice additions to the Jones line at Panera this evening. I really enjoy the semi-brushy translucent illustrations. It communicates fresh and fruity without overdoing it. My only caveat is that the Jones Soda labels are so iconic in their DIY simplicity, while these are much more considered in their design. Do they feel truly Jones as a brand? I don’t know. But nice design? You bet.
Some closeups of the illustrations after the jump.
