Coffeine is an ultra-caffeinated coffee bean brand. Clever touches bring this packaged set together. The scribbled icons tie into the fun product descriptors, 'wired-up', 'keyed-up' and 'stirred-up'. The packaging handles are replicas of the drawn icons on the front of each box. The finishing touch is the structural play of the boxes nesting against each other - making the set work beautifully as a group.
Designed by Ashley Exton.