Green Label Art - Mountain Dew

Mountain Dew has collaborated with select artists to do limited edition bottles entitled Green Label Art. They're cool. These bottles are aluminum and feature shrink-labels with full color graphics. Mountain Dew's move is part of a growing trend where corporate size companies sponsor artists to promote their brand. If you've seen any other examples of this trend (in any industry), please comment!

Comments

[Taylor]

neat concept, and great artwork... that bottom one is amazing.

[michele]

those are great! i am going to look for them in the store.

i'm sorry i can't say i have seen anything similar but i will keep my eyes open now.

[Andrew]

Pretty rad! Yet, this has been done before. A few years back Coke came out with a line of Aluminum special edition bottles with cool designs. I think Ogilvy & Mather were responsible for them. Maybe they have the Mountain Dew account as well.

[Yael Miller]

You're right, Andrew! The campaign won the Creativity Awards recently http://www.thecreativityawards.com/

Also, it seems this trend is nothing new - Perrier water did this, too - see the post here:http://dieline.typepad.com/blog/2007/03/perrier_art_ser.html(hmm, can't figure out how to make these actual links - sorry bout that..)

[Jonathan]

if anyone is looking for a set of volume one I have several! They are awesome and are selling like hotcakes on ebay.

[mcnizzel@gmail.com]

I am very interested in a set of volume 1, email me and we can work something out, thanks!

[Meyer]

can u still purchase volume 1 bottles

[mike]

how do i get the bottles that i dont have?e-mail me at tyson0311@yahoo.com thank you

[mike]

im a BIG fan of dew so can someone tell me how to get more bottles