Designed by Jessica Moe. This design was published in Graphis New Talent Design Annual 2006.
"The Jomon Rice Package is inspired by the culture of Asia where rice is native. Unlike the average box, the packaging is designed for easy storage, refilling, and resealing. The three packages represent three different price levels. The larger bulk package is for everyday use with plain long grain white rice, whereas the smallest package is the high-end package with only two servings of saffron flavor basmati rice."
What I loved about this concept is that is remains traditional (fabric sack for rice) yet is very bold and contemporary, commanding a lot of shelf presence with its simple graphic treatments and unusual rope closure. I think it's an elegant and unique design solution that would go over well in the gourmet food market.