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Absolut & Level

by First name Last name on 05/27/2007 | 1 Minute Read

Editorial photograph

Absolut's amazing packaging is designed by Pearlfisher. What I really like about this packaging is the family resemblance, not only between products but between the absolut brand and the level brand. While level is positioned as an super-premium vodka, it the shape of the bottle, especially the neck and cap bear a resemblance to the absolut bottle.