Beauty Engineered for Ever: BEE

B.E.E. is a line of environmentally friendly home cleaning products from New Zealand with packaging that focuses on typography as the main design element. Not only is it visually interesting, it catches your attention and focuses you on the benefits of the product. If this were sold here it would be in direct competition of Method. Continue for more photos...

http://www.beautyengineeredforever.com/

Comments

[Yael Miller]

Totally agree - Method would have competition if BEE were here. I especially like the different message on the bottles even though it may be the same product inside. It makes it even more interesting to look at!

[Ulf B]

I love these. Well, most of these. Some messages such as "I love what you're wearing" or "I care about you baby" are not as uplifting, empowering and honest as the others.

I also like how they are anthropomorphizing the product. It's just charming enough to pull it off.

Excellent, yet simple typography and execution. Possibly still too clever for mass appeal. Probably good business anyway.