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Coca-Cola Cherry

by First name Last name on 02/20/2007 | 1 Minute Read

Editorial photograph

Cherry Coke's first new packaging update since 2002 will be unveiledat New York's Fashion Week. The redesign is in association with Rocawear, thetrend-setting apparel brand founded by hip-hop icon Shawn "Jay-Z"Carter. "Cherry Coke already tastes great, but we wanted to give the brandan energetic new look and feel," said Katie Bayne, senior vicepresident, Coca-Cola Brands, Coca-Cola North America. "By partneringwith Rocawear and its founder Shawn "Jay-Z" Carter, we've been able tofuse design, fashion and music to create a hot new look and personalityfor Cherry Coke and Cherry Coke Zero."