Thought canned goods couldn't get the luxury treatment? Think again. Taste® is a line of gourmet food products packaged in the humble tin can. People love the convenience and familiarity of a can. They stack easily and store longer in the pantry. With exotic foods like Premium Dungeness Crab Meat and Premium Italian Cherry Tomatoes in Tomato Puree with Basil, these sure sound like delicious premium food products.
Still, I wonder if a can is too lowly to do justice to such high-end foodstuffs? I think personally as a consumer, I'd try these products, but I believe the can format limits how much people would be willing to pay for them. I would imagine food in a glass jar would have a higher perceived value and could be retailed at a higher price than the same item in a can.
