TheDieline.com: Package Design

Studio Spotlight: Gabe Re

Take a look at some more fantastic work from Gabe Re, I posted his Arcadia Tea Packaging awhile ago and stopped by his website and saw some new stuff:

This Water

Congrats to Pearlfisher for winning Gold for "this water" at the Pentawards!

And The Winner Is...

The Package Design Magazine's Package Design Makeover Challenge 2007 winner has been revealed! It is Tridimage of Buenos Aires, Argentina. Their design was my personal favorite so I am not too suprised that they won :-)

Tridimage is profiled on the cover of the November issue of Package Design Magazine, take a look here to read up about who they are and what they do, and see some more of their stunning work. Congrats!

Gee, your super-long product name smells terrific!

Have to say something about the product name of Sunsilk’s new value-pack, “I wish My Hair Could Borrow Volume From My Butt”...  The idea of using a sentence as a product name goes back to at least the 1970's. Products like “Gee, Your Hair Smells Terrific!” and “I Can’t believe It’s Not Butter!” typify the “sentence-as-brandname” trend. (Any brand name with a subject, a predicate and a verb qualifies as part of this trend.) Usually the idea is to make the key product claim into the name, but I don’t think Sunsilk has quite succeeded in doing that here.

It seems like they’re following another, entirely different trend at the same time. The “blunt” trend. (more to read after the jump)

Silver Joe's

C3 Brandworks provided Silver Joe's Coffee Company with holistic development from the grounds up. The patented coffee tin has been winning brand packaging awards and recently received an innovation award at the 2007 Las Vegas Brand Packaging Expo and also at the 'K' Packaging Expo in Dusseldorf, Germany.

During the initial design phase, a prototype was tested among several focus groups and 99% of those tested stated they would buy the product (at least once) just to own the can.

Belazu

I adore this packaging for Belazu products. It was designed by Turner Duckworth for "a chef turned olive producer, obsessed with the quality of his product." The packaging speaks for itself. It highlights the product in a stunning, iconic and modern way. I just think every bit of it is perfect!

Happy Holidays!

Like many other Americans this year, I still had some holiday shopping to do today. In the midst of gifts, ribbons and wrapping paper today I came across a well-designed line of paper goods made of recycled materials.

Greenroom Eco products are available at Target and are mixed in among all holiday gift wrap and cards. The packaging for this line is minimal, highlighting the product itself. The subtle dark brown woodgrain background paired with the fresh green is the tip off that this is not your typical holiday greeting card or wrapping. Over all the design is very simple, but the message is clear and effective: this is a fashionable paper product made from recycled materials.

Happy Holidays!

Gifts that Keep on Giving

Christmas Hampers are a big deal here in the UK. I never really understood the joy of "the hamper" until we received one ourselves. A few days ago, a huge, gorgeous box arrived from Harvey Nichols (a large, fairly hi-end department store). It was full of sweet treats for the holiday, such as Champagne Truffles (!) and Panettone.

Beyond the joy of the edible, I was pleasantly surprised by their packaging. Black and white labels with dramatic photography, and... gasp... no product shots! I love it. The photography captures the essence of the product without hitting you over the head with it. I mean, we all know what a truffle is, must we really show one on the package as well? It's a good case study for clients who insist that a product won't sell without product shots.

(Does it get any better than the image of the Opera singer?!?)