"Perhaps it's our affinity for the dramatic. Or maybe it's our penchant for the out-of-the-ordinary. Whatever the case, documenting our 100 year history in a book could never be a mundane undertaking. From storyboards to paper testing, camera angles to prototypes, every minute detail was concepted and re-imagined to bring our unique story to life.
Welcome to the enchanted universe of the Neiman Marcus Pop Up Book. This limited-edition memento follows a young girl's journey through Neiman Marcus from past to present. Our signature butterfly and an over-the-top Christmas make appearances, as well as our world-renowned art collection."
Take a look at the Neiman Marcus website to see this amazing book come to life, and take a look after the jump for more photos, as well a "real life" photo of the amazing pop-up above. What I love about this popup is that the shadow is actually printed and not real, it is truly stunning in person. How fun would it be to design a popup book?!










