The Goodness of Gü
I adore this packaging for Gü products. Designed by UK-based firm, Big Fish, they ooze decadence. The logo is just too cute (what is it about umlauts?), and the way it's used against the elegant black background, really elevates its look. On shelves full of bright colors and swirling ingredients, these really stand out in their proud simplicity.
The photography is stunning, and I love how they hero just the product or ingredient. I could dive right in! Finally, the structure of the ice cream and brownie packaging is wonderfully refreshing. It's friendly, stands out on shelf, and makes me want to pick it up.
The best part is that the product is as delicious as its packaging! Check out more photos after the jump!