The Honest Kitchen
San Diego-based Pet food maker The Honest Kitchen, known for its human grade pet food completely revamped its packaging and graphic design this fall.
The company's new packaging solution is sensitive to the environment, safe and protective for its food-grade contents, re-sealable, economical and also visually appealing.
The new packaging reduces materials usage and waste with a fine, recyclable 'minimalist' and unprinted barrier bag that efficiently protects the food inside. The bag is fitted with a fold-down coffee tie to keep the food fresh after opening.
That bag is enclosed in a 100% recycled box made from unbleached kraft paperboard. The box is printed with soy-based inks and the finished product is 100% biodegradable or recyclable again after its use.
The packaging also debuts the company's new graphic design. The look-and-feel of the new packaging is fresh and vibrant with a strong organic influence, and graced with the company's newly face-lifted logo. The packaging is designed to be customer-centric, with a slightly quirky feel.
Lucy Postins, the Honest Kitchen's director of marketing said their graphic design was done by San Diego-based designer Jen Cadam. "Jen does all our design," said Postins.
The new packaging debuted at the Las Vegas pet industry trade show Superzoo and is available nationwide.