Fred & Friends


Lately I've been thinking how much better it is (more honest, anyway) when a package can just let a product speak for itself. That’s part of what I like about this “Salt and Playtime” Salt & Pepper shaker box from Fred & Friends: how it reveals its contents rather than using a product “hero shot” on the outside of an opaque box. More than that, it really “dramatizes” the product by using an inner tray that suspends the 2 blocks in a tumbling position.  “Headgames” toy package (also from Fred & Friend’s) is another good example of this.)