We had the chance to chat with Jason Rosenberg, Senior Packaging Designer for Old Navy about his latest packaging that recently hit stores! The rest of the interview after the jump!
What was your involvement with this project?
I was heavily involved in this project from the very start and was tasked to art direct for the ‘mother load’ of Old Navy packaging –our basics for the men’s and boy’s divisions. Products like our tees, underwear, socks, belts, shoes, etc. This meant presenting a new creative design direction as well developing new package design to house the various products in our stores.
