Featured image for Safeway Fruit Flavored Sodas

Safeway Fruit Flavored Sodas

by First name Last name on 11/11/2007 | 1 Minute Read

Editorial photograph

"As part of Safeway’s new corporate-brands program,Anthem created a strategic point of difference on shelf for theirprivate-label fruit sodas. Drawing from a more progressive Europeandesign influence, Anthem’s new system removes all the extra layers andboils each flavor down to its essence—it says only what it is anddoesn’t claim to be anything else. Each can’s artwork is iconic andaccentuates the specific characteristics that consumers associate mostwith each fruit. In addition to framing the artwork, the parenthesesgive focus to the simple flavor and subtly insert a succinctexplanation of the can’s contents.

Editorial photograph

Editorial photograph

The product’s form factor wascarefully considered in the packaging development as well. By keepingthe design simple, the usual color limitations were avoided; crisp,recognizable imagery was the result. Like their contents, the cans arerefreshing, and their unified, consistent look offers an eye-catchingpresence in the soda aisle."

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