Right Gin is one of the most well branded spirits I have seen. I mean, how can you NOT remember this packaging and branding? The design exudes quality and luxury and really looks like nothing else on the shelf. The classic style crest is composed of everything from stags, to Socrates, a crown, and their motto, which translates to "there is a right way". Check out NOTCOT for shots breaking down each detail of the crest. Excellent.