TheDieline.com: Package Design

Snapple Teas

I really like how each bottle label has a unique design that reflects the essence and background of each tea.

Snapple Juice

Snapple just launched a line of super-premium juices with fruits like Goji, Noni and Mangosteen designed by CBX. Note the use of a redesigned Snapple logo. Thanks to David for sending this our way!

Daub & Bauble

The challenge was to create a new line of home & body products from scratch. The solution was Daub and Baube. Designed by Wink, who had developed everything from the name and logo to packaging and promo materials. “Before we could begin, we needed to find a point-of-difference that would distinguish the product line among the, literally, hundreds (possibly thousands) of other hand soaps, lotions, and dish detergents that have oversaturated the market. The answer... "edition packaging" in which with every reprint of the labels a new pattern set is introduced. The result was a 3 limited edition patterns for 3 products with 3 fragrances.” A total of 27 bottles, artfully designed with the most style and flair I have seen lately for simple bottles soap & loton. Continue below to see the designs up close.

Issimbow - Japanese Packaging

This interesting packaging structure by Issimbow caught my eye. I have to admit, I have no idea what the product actually is; this product is from Japan. I'll need some help from our Japanese readers! This was part of a collection of Japanese packaging from PingMag. Check out the other products - most are very interesting.

More pictures after the jump>

The Show

The Show adds a breath of fresh air to the often stuffy world of wine. Designed by Hatch Show Prints, one of the oldest working letterpress print shops in America. Their colorful designs have been a staple of the American entertainment landscape for more than 125 years. Hatch posters have heralded the appearances of Johnny Cash, Louis Armstrong, Hank Williams, Patsy Cline and countless other luminaries. “We loved all three labels Hatch created, so we decided to use them all, even though the wine inside is the same,” said Charles Bieler. “After all, there are three of us, so we figured, ‘Why not?’”

100% Chocolate Cafe

The concept behind Tokyo's 100% Chocolate Cafe is to put your senses in the middle of a chocolate kitchen. They live up to their name with over 56 types of different chocolates, even cheese and black pepper chocolates. They also serve chocolate drinks, chocolate pastries, chocolate ice cream, and even chocolate sandwiches. Their packaging is pretty neat too! Continue reading below to see more.

New Look

As you may have noticed TheDieline.com has a fresh new face! We hope you find it more organized, and easier to navigate. Leave a comment and let us know what you think of it!

Widex: Interactive Packaging

Spotted over at NOTCOT, this is some of the most innovative packaging I have ever seen. This is packaging for a digital hearing aid, it visually enables the hard of hearing customer to see an animated soundwave in action. They use a semi-translucent plastic sleeve around the box that creates an animated illusion as you slide it out. The design is by Copenhagen studio Goodmorning for Widex digital hearing aids. You must continue reading below to see a video of this packaging in action, its ingenious!