The Show


The Show adds a breath of fresh air to the often stuffy world of wine. Designed by Hatch Show Prints, one of the oldest working letterpress print shops in America. Their colorful designs have been a staple of the American entertainment landscape for more than 125 years. Hatch posters have heralded the appearances of Johnny Cash, Louis Armstrong, Hank Williams, Patsy Cline and countless other luminaries. “We loved all three labels Hatch created, so we decided to use them all, even though the wine inside is the same,” said Charles Bieler. “After all, there are three of us, so we figured, ‘Why not?’”


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